NEW LAUNCH Furnished, premium apartments in the designer ETRO Residences, Maslak

Introducing ETRO Residences – an exceptional 50-storey tower rising prominently within the skyline of one of the world’s largest cities – Istanbul. Located in Maslak – a prestigious new district known for its impressive high-rise buildings – the tower offers fully furnished designer apartments, a diverse selection of amenities and services on the level of a 5-star hotel. Developed in collaboration with the Italian premium brand Etro, the building will provide its future residents with an unparalleled lifestyle close to the heart of the city.

Location
ETRO Residences is located in Maslak – one of Istanbul’s newer districts, which has established itself as the city’s business centre. Hundreds of both Turkish and international companies have chosen Maslak as their address, while their tall, shining buildings illuminate the entire area. The district’s skyline can be seen from afar, and alongside corporate towers, the area is home to dozens of university faculties offering various academic disciplines. These factors transform the neighbourhood into a place filled with vibrant energy, young people and countless opportunities.

The building is located just 5 minutes by car from the Bosphorus – the famous strait separating the European and Asian sides of the city – a favourite destination for both locals and tourists for walks, coffee or tea by the sea. Within the district itself, residents will find everything needed for a comfortable lifestyle – shops, restaurants, medical, educational and sports centres. IstinyePark shopping mall is only 5 minutes away, while Vadi Istanbul Shopping Mall can be reached in 12 minutes.

Istanbul Airport – the largest airport in Turkey – is located just 30 minutes away by car, which is also a significant advantage for entrepreneurs and people who travel frequently.

Why Choose Istanbul?
Positioned between Europe and Asia, Istanbul is a city that for centuries has attracted empires, merchants, travellers and investors. Its strategic geographical location transforms the city into a natural bridge between two continents, while its history stands as a symbol of wealth, culture and influence. Today, Istanbul continues to be one of the world’s most desirable destinations for living and investment, combining the grandeur of the past with the dynamism of the modern world.

The city impresses with its unique atmosphere – a place where oriental spirit and contemporary luxury exist in perfect harmony. Among its iconic landmarks are Taksim Square – the heart of the modern city, Galata Tower, the majestic Topkapı Palace and the elegant Dolmabahçe Palace, all reflecting the splendour of the Ottoman Empire and the cosmopolitan character of the metropolis. Walks along the Bosphorus, lively marinas, luxury restaurants and world-famous boutiques transform everyday life here into a true experience.

From a modern perspective, Istanbul is among the world’s most important global transportation and business hubs. The new Istanbul Airport is one of the largest and most modern airports in the world, providing direct connections to hundreds of international destinations and facilitating both business and the lifestyle of frequent travellers.

It is precisely the combination of history, infrastructure and international connectivity that makes Istanbul an exceptionally attractive real estate market. The city offers stable demand for high-end properties, strong international buyer interest and excellent potential for long-term property appreciation. Residences with Bosphorus views and properties in prestigious districts are especially sought after, as limited supply helps maintain high value and steady demand.

An additional advantage is the opportunity to generate rental income, as Istanbul is among the most visited cities in the world and an important international business centre. Investors are also attracted by the large-scale infrastructure development, modern residential projects and the city’s constant expansion.

Owning a property in Istanbul means not simply investing in real estate, but becoming part of a city with millennia of history, global significance and unmatched energy – a city that has always symbolised prestige, opportunity and an exceptional lifestyle.

About Etro
Etro is a world-renowned Italian brand founded in 1968 in Milan. The company began with textile production and over the years expanded its portfolio to include clothing, bags, shoes and even perfumes.

Today, Etro brings its philosophy beyond fashion and enters the world of luxury residences through ETRO Home Interiors. The brand actively participates in creating the building’s overall interior concept, contributing with its signature style, material selection, colour palettes, textures and design elements that create a sense of sophistication and individuality.

The project in Istanbul is Etro’s first branded residence and marks the beginning of a new direction for the brand within the luxury real estate sector. The collaboration with Etro gives the building not only prestige and recognisability, but also the feeling of a limited boutique product created for people who appreciate design, quality and individual style.

Apartments
The apartments from the standard collection are created with an exclusive interior design in collaboration with Etro, inspired by the brand’s distinctive style – a combination of Italian elegance, modern aesthetics and attention to detail.

The residences feature high-quality finishing materials, including natural-look laminate flooring, interior doors with natural wood veneer, and premium wallpapers and ceramics in the wet areas, contributing to the stylish and refined appearance of the interiors.

The kitchens are designed with inspiration from ETRO’s aesthetic and combine functionality, elegant lines and a contemporary look. The bathrooms are equipped with imported chrome faucets and high-end sanitary ware.

The apartments also feature an integrated smart home system, providing additional comfort and convenience in everyday life.

Premium Apartments
The premium collection within the project offers apartments that convey a sense of elegance, artistry and attention to every detail, with the style of ETRO present throughout the living spaces, bedrooms and bathrooms.

The residences stand out with high-class finishing materials and designer accents, including custom-designed laminate flooring with a natural wood appearance, high-quality porcelain in the wet areas and interior doors with natural wood veneer. The ceilings and walls are finished with decorative paints and elegant decorative details that contribute to the feeling of a refined boutique interior.

The kitchens are entirely designed in the style of ETRO and impress with decorative cabinetry, precise craftsmanship and a modern aesthetic. The bathrooms feature imported faucets and sanitary ware in distinctive colours and premium finishes.

The apartments are complemented by a designer lighting concept and a smart home system, ensuring comfort, security and easy control of the home’s functions.

Building Amenities
ETRO Residences rises over 50 floors and includes 6 levels designated for parking and 2 levels of office spaces. Residents also benefit from 18 elevators providing easy access throughout the building, but undoubtedly the most impressive feature is the helicopter landing pad located on the rooftop.

At ETRO Residences you will find:
• Fitness centre;
• SPA centre;
• Hamam;
• Infinity pool;
• Reception, lobby and hotel services;
• 4 floors of restaurants and stores of world-famous brands, including a Michelin-starred restaurant;
• 24-hour security service;
• Shopping centre with 54 stores;
• Sports grounds.

ETRO Residences VIP Membership
With the purchase of a property at ETRO Residences Istanbul, owners receive exclusive VIP membership providing access to specially curated lifestyle services. These include personalised assistance, access to elite private clubs around the world, VIP invitations to prestigious events, hotel services, as well as assistance with organising travel, private yachts and jets, special occasions and business events. Residents will also benefit from private lounge spaces created with a sense of discreet luxury, comfort and exclusivity.

Contact us for more information and professional consultation regarding this remarkable project.